01 · Break-even ROAS
What return covers ad spend?
Enter contribution margin before advertising. Include product or delivery costs, payment fees, discounts, returns and other variable costs relevant to the decision.
Formula 1 ÷ margin as a decimal
Interactive tools
Make the assumption visible.
Use these local calculators to explore planning scenarios. Results stay in the browser and are estimates, not forecasts.
02 · Campaign planning
Turn a budget into a planning scenario.
Clicks = budget ÷ CPC · Leads = clicks × rate · CPL = budget ÷ leads
Planning estimate based entirely on your inputs. Currency is intentionally not assumed.
03 · Automation time savings
Estimate repeatable time recovered.
(Current minutes − remaining minutes) × tasks · 52 weeks per year
04 · Guided solution finder
Which capability fits the bottleneck?
No AI API is required. The recommendation follows transparent local rules.
Next step
Want these assumptions reviewed in context?
Bring the scenario, data quality and commercial constraints to a focused audit.